From Marketer to Data Storytelling Pro
Tuesday, 06 Aug 1PM ET

From Marketer to Data Storytelling Pro

Effectively communicate campaign impact to stakeholders with compelling data narratives.

Is your data fully telling the story of your campaign impact on the business today? If it is, are you and your team equipped to effectively share that story with your stakeholders?

If the answer is “Hmmm, maybe” or “Um, not really.” Let’s change that.

Join us for a deep dive session where you’ll learn:

  1. How to set up your data to tell the complete story of your campaign impact.
  2. Tips and best practices to communicate that story to leadership like a data storytelling pro.

 

A data storyteller provides context behind the data, explains trends, and builds a narrative to illustrate the full impact. Walk away with the confidence to prepare accurate reports and the skills to tell the story.

What you can expect:

  • Pitfalls to avoid in building reports and analytics
  • Data management best practices
  • Examples of excellent data storytelling
  • Pro tips for data storytelling
  • The next steps for optimizing your data to create complete and accurate reports

 

Speakers

Cara Clanton Pope

Cara Clanton Pope

CRM Analytics Program Manager

SERCANTE

Aaron Stayman

Aaron Stayman

Marketing Analytics Program Manager

SERCANTE

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From Marketer to Data Storytelling Pro
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Description

Effectively communicate campaign impact to stakeholders with compelling data narratives.

Is your data fully telling the story of your campaign impact on the business today? If it is, are you and your team equipped to effectively share that story with your stakeholders?

If the answer is “Hmmm, maybe” or “Um, not really.” Let’s change that.

Join us for a deep dive session where you’ll learn:

  1. How to set up your data to tell the complete story of your campaign impact.
  2. Tips and best practices to communicate that story to leadership like a data storytelling pro.

 

A data storyteller provides context behind the data, explains trends, and builds a narrative to illustrate the full impact. Walk away with the confidence to prepare accurate reports and the skills to tell the story.

What you can expect:

  • Pitfalls to avoid in building reports and analytics
  • Data management best practices
  • Examples of excellent data storytelling
  • Pro tips for data storytelling
  • The next steps for optimizing your data to create complete and accurate reports

 

Speakers

Cara Clanton Pope

Cara Clanton Pope

CRM Analytics Program Manager

SERCANTE

Aaron Stayman

Aaron Stayman

Marketing Analytics Program Manager

SERCANTE