Marketing Cloud Growth Edition Bootcamp
6-week online course
Salesforce-certified instructors
Classes run on Thursdays from 12:00 - 2:00 pm ET
Next course date:
Starts: Thursday, October 3
Ends: Thursday, November 7
Office hours on Mondays at 12 pm ET
Price: $2,400
Discounts available for nonprofits and educational institutions.
Maximize your impact with Marketing Cloud Growth training
Mastering Marketing Cloud Growth Edition
Become your team’s go-to expert in crafting personalized, multichannel marketing journeys at scale through Marketing Cloud Growth Edition training. By the end of this course, you’ll have a deep understanding of the platform’s features, functionality, and best practices, enabling you to harness the power of this technology to create seamless digital experiences.
What You’ll Learn:
- How to set up the platform and implement best practice consent management to ensure compliance and build trust with your audience.
- Discover how to set up users and optimize their experience to enhance team productivity and collaboration.
- Best practices for using Data Cloud-powered segmentation and getting the most out of the Einstein capabilities
- Learn Salesforce flow functionality and fundamental concepts, while gaining confidence with building automations.
- Develop cohesive brand guidelines that ensure consistency across all marketing materials.
- Utilize the Form and Landing Page Builder to create compelling, on-brand assets that drive conversions.
- Design and build responsive email templates that captivate your audience.
- Implement lead scoring rules to qualify leads effectively and prioritize sales efforts.
Benefits of Attending:
- Expertise in Marketing Cloud Growth Edition: Gain a thorough understanding of the platform’s capabilities and how to leverage them for maximum impact.
- Enhanced Personalization: Discover how to create personalized marketing journeys that resonate with your audience and drive higher conversion rates.
- Increased Efficiency: Streamline your marketing processes with Einstein functionality, saving time and resources while boosting productivity.
- Improved Lead Qualification: Develop strategies to qualify leads more effectively, ensuring your marketing efforts are focused on high-potential prospects.
Upcoming Course Dates:
- Thursday, Oct. 3 – Nov. 7, 2024
Course Outline
- Lesson One: Technical setup and consent management
- Lesson Two: Administration: user setup and experience
- Lesson Three: Segmentation & Einstein capabilities
- Lesson Four: Introduction to Salesforce Flow
- Lesson Five: Creating brand guidelines and using the Form and Landing Page Builder
- Lesson Six: Building email templates and creating Lead Scoring rules
Who Should Attend:
This workshop is ideal for marketing professionals, digital marketers, and marketing automation specialists looking to enhance their skills and knowledge with Marketing Cloud Growth Edition. It’s perfect for those responsible for creating and managing marketing campaigns, including marketing managers, CRM administrators, and anyone involved in data-driven marketing initiatives.
What makes Sercante training different?
Grow your skillset with online courses led by Salesforce-certified consultants who will share their lessons learned from real-world experience. Have the opportunity to ask questions and receive insights from class discussions as you network and learn alongside professionals looking to expand their knowledge just like you.
Learn from pro consultants
Learn from instructors who are also trusted, Salesforce-certified consultants who have helped thousands of teams succeed.
Explore real-world use cases
Get real-world use cases to understand the best practices for applying course concepts to your organization and bring back fresh ideas.
Get hands-on experience
Most people learn by doing, which is why we incorporate the opportunity for hands-on practice with every course.
Retain concepts from better pacing
Retain what you learn with bite-size sessions over 6 weeks. Then, confirm your understanding during office hours.
Q&A Time: Marketing Cloud Growth Edition training
You’re probably wondering these things about the Marketing Cloud Growth Edition training. So here you go.
How much does this bootcamp cost?
Seats for this bootcamp start at $2,400 USD per seat unless otherwise stated on this page due to a special promotion. We offer special pricing to nonprofits and educational institutions, as well as for returning students and Sercante clients. If you are looking for group training or more tailored training, please review our private training page.
What is the duration of this bootcamp?
Each course lasts 6 weeks with sessions running about two hours at a time, depending on student participation.
This bootcamp also has an optional 1 hour office hour session.
Is there a prerequisite for enrolling in this bootcamp?
We recommend having access to the following to get the most out of this course:
- Access to a Marketing Cloud Growth Edition org (Standard User or Admin is ideal)
- A working camera and mic to participate through Zoom video chat
Do you offer support outside of this bootcamp?
Yes, you can connect with your instructor regarding questions you may have during the weekly office hours session. If you or your team have further needs, please contact us for other support options.
Who can I contact if I have more questions about this bootcamp?
If you have any additional questions, please contact the Sercante training team at [email protected] or via our contact us form. We’ll be happy to help!
What if I do not have access to an org?
If you do not have access to Marketing Cloud Growth Edition, you will still be able to follow along with our presentations and can participate in class discussions.
We share class recordings and slide decks with students after the course. That way, anyone without access to an org at class time can follow along with the hands-on exercises after the course once they get access to the platform.
Maximize your impact with Marketing Cloud Growth training
LOCATION
DURATION
COST
Become your team’s expert in building personalized multichannel marketing journeys at scale through Marketing Cloud Growth Edition training.
When you take this course you can expect to walk away with:
- An understanding of Marketing Cloud Growth Edition’s features, functionality, and how to set it up
- Best practices for using Data Cloud-powered segmentation and getting the most out of the Einstein capabilities
- Confidence with Salesforce Flow and building campaigns and assets in the platform
- Insights on how to better qualify leads and personalize campaigns for the best results
Students take advantage of weekly open office hours to get one-on-one support throughout the course. Get access to session recordings and training decks at the end of the course to continue learning and keep up the momentum.
This Marketing Cloud Growth Edition Bootcamp is intended for: Marketing Cloud Growth Edition admins, Marketing Cloud Growth Edition users, campaign managers, marketing managers, marketing operation managers & executives who want to learn the basics of using and managing Marketing Cloud Growth.
Note: We offer discounts to non-profits and educational institutions on our bootcamps. Please get in touch with us for the next steps.
Have questions first? Ping us at [email protected]
Course Info
- Lesson One: Technical setup and consent management
- Lesson Two: Administration: user setup and experience
- Lesson Three: Segmentation & Einstein capabilities
- Lesson Four: Introduction to Salesforce Flow
- Lesson Five: Creating brand guidelines and using the Form and Landing Page Builder
- Lesson Six: Building email templates and creating Lead Scoring rules
- You will need access to Marketing Cloud Growth Edition to participate in the course
- A working camera and mic to participate through Zoom video chat
- Willingness to learn and participate
- We recommend students plan to commit a minimum of 4-5 hours a week to this course, including the scheduled two-hour lecture session, the optional one-hour open office hour, and a recommended one hour of self-paced learning.
- 2-hour class time commitment
- 1-hour office hour commitment (optional)
- Thursdays, October 3 – November 22
All classes are from 12pm – 2pm ET and all open office hours are from 12pm – 1pm ET.
Sounds great! I’m in!
We can’t wait to see you there. All you need to do now is make sure you meet the course requirements and fill out this form.
Have questions first? Ping us at [email protected].
This course helped me understand many different features within Account Engagement (Pardot). I think it was especially helpful for differentiating between automation types.”
Course outline
- Lesson One: Technical setup and consent management
- Lesson Two: Administration: user setup and experience
- Lesson Three: Segmentation & Einstein capabilities
- Lesson Four: Introduction to Salesforce Flow
- Lesson Five: Creating brand guidelines and using the Form and Landing Page Builder
- Lesson Six: Building email templates and creating Lead Scoring rules
Q&A Time: Getting started with bootcamp training
You’re probably wondering these things about Salesforce training. So here you go.
How much does this bootcamp cost?
Seats for this bootcamp start at $2,400 USD per seat unless otherwise stated on this page due to a special promotion. We offer special pricing to nonprofits and educational institutions, as well as for returning students and Sercante clients. If you are looking for group training or more tailored training, please review our private training page.
What is the duration of this bootcamp?
Each course lasts 6 weeks with sessions running about two hours at a time, depending on student participation.
This bootcamp also has an optional 1 hour office hour session.
Is there a prerequisite for enrolling in this bootcamp?
We recommend having access to the following to get the most out of this course:
- Access to a Marketing Cloud Growth Edition org (Standard User or Admin is ideal)
- A working camera and mic to participate through Zoom video chat
Do you offer support outside of this bootcamp?
Yes, you can connect with your instructor regarding questions you may have during the weekly office hours session. If you or your team have further needs, please contact us for other support options.
Who can I contact if I have more questions about this bootcamp?
If you have any additional questions, please contact the Sercante training team at [email protected] or via our contact us form. We’ll be happy to help!
