Data Cloud + AI Workshop for Marketers
Monday, Oct. 28
One-day workshop to understand how to bring the power of Data Cloud and AI into your marketing
12:00 - 3:00 pm ET
3-hour, live instructor-led training with Salesforce-certified experts
Price: *$399
*Early bird pricing ends Oct. 14. Regular price: $450
Data Cloud + AI training to maximize marketing impact
Unlocking Marketing Potential with Data Cloud + AI
In today’s digital age, it’s the marketers that harness the power of data and AI to fuel personalized customer experiences, be more efficient, and effectively measure campaign performance that will be set apart from the competition. This workshop is designed to equip marketers with the knowledge and skills needed to utilize Data Cloud technology combined with AI to supercharge their marketing efforts.
What You’ll Learn:
- What Data Cloud is, and how it revolutionizes the way marketers collect, organize, and activate customer data across multiple channels and touchpoints.
- The transformative capabilities of AI in marketing, including predictive analytics, personalized recommendations, automated campaigns, and real-time insights.
- Strategies for optimizing customer journeys using the power of Data Cloud and AI functionality.
- Best practice methods for measuring success and establishing Key Performance Indicators to evaluate the effectiveness of your AI-powered initiatives.
- The practical next steps for getting ready to use Data Cloud and AI functionalities in your organization as well as maximizing the no cost edition.
Course Outline
- Data Cloud 101: The Real-Talk for Application
- AI in Marketing: Unlocking Full Potential
- Strategies for Optimizing Customer Journeys
- Measuring Success: KPIs & Reporting Best Practices
- Practical Steps for Preparing Your Data
- The Next Steps for Marketers
Who Should Attend:
This workshop is ideal for marketing professionals, digital strategists, and business leaders who are eager to leverage the power of data and AI on the Salesforce platform to drive growth, increase efficiency, and unlock new opportunities in today’s dynamic marketplace.
Benefits for Marketers:
- Competitive Advantage: Stay ahead of the curve by embracing cutting-edge technologies like Data Cloud and AI, positioning your brand as a leader in innovation and customer-centricity.
- Increased Efficiency: Learn ways to automate repetitive tasks and streamline workflows with AI, freeing up time to focus on creativity and strategy.
- Elevated Experiences: Gain fresh ideas for using the power of Data Cloud and AI to create personalized experiences that deepen customer relationships.
Data is at the heart of everything you do. It fuels your insights to provide more personalized experiences for your audience and your ability to effectively measure campaign performance and make data driven decisions.
However, with data being captured across so many different sources and living in disparate systems, your data is trapped — and that’s where Salesforce Data Cloud can help — quite simply and effectively, once you’ve got a better foundational understanding of what this powerful platform can do.
This workshop is intended to provide just that, a training to empower marketers for digital transformation and Data Cloud. Join us for this three-hour Data Cloud deep dive and walk away understanding:
- The value that Data Cloud brings and how to communicate this to stakeholders
- Essential Data Cloud terminology and fundamental concepts
- A common language you can use to help drive digital transformation across the organization alongside your partners in IT and beyond
- Practical steps to prepare your data for Data Cloud implementation and utilization
- Strategies and best practices for getting the most value out of the no cost edition
Expect to walk away with:
- An understanding of Marketing Cloud Growth Edition’s features, functionality, and how to set it up
- Best practices for using Data Cloud-powered segmentation and getting the most out of the Einstein capabilities
- Confidence with Salesforce Flow and building campaigns and assets in the platform
- Insights on how to better qualify leads and personalize campaigns for the best results
Learn from:
- Salesforce-certified instructor
- Live class discussions
- Networking with other students
Upcoming course dates:
- Thursday, Oct. 3 – Nov. 2, 2024
Grow your skillset with Sercante training
This online workshop is led by Salesforce-certified consultants who will share their lessons learned from real-world experience. Have the opportunity to ask questions and receive insights from class discussions as you network and learn alongside professionals looking to expand their knowledge just like you.
Learn from pro consultants
Learn from instructors who are also trusted, Salesforce-certified consultants who have helped thousands of teams succeed.
Explore real-world use cases
Get real-world use cases to understand the best practices for applying course concepts to your organization and bring back fresh ideas.
Get your questions answered
Bring your questions and concerns. Engage in a conversation with certified pros ready to provide guidance based on their experience.
Set yourself up for success
Understand the pitfalls to avoid and the recommended strategies for tech implementation and maximizing its value to reach your goals.
Q&A Time: Data Cloud + AI workshop edition
You’re probably wondering these things about the Data Cloud and AI in marketing training. So here you go.
How much does this workshop cost?
Seats for this workshop start at $450 USD per seat unless otherwise stated on this page due to a special promotion. We offer special pricing to nonprofits and educational institutions, as well as for returning students and Sercante clients.
If you’re looking for group training or more tailored training, please review our private training page.
What is the duration of this workshop?
This is an instructor-led three-hour workshop with Salesforce-certified experts. Expect to receive valuable insights from real-life use case examples, practical steps to bring back to your organization, and the opportunity to engage in group discussions, and Q&A.
Are there any requirements for taking this workshop?
As stated above, if you are a marketer, digital strategist, or business owner on the Salesforce platform with a desire to learn more about how to bring the power of Data Cloud and AI into your campaigns and customer experiences then this course is for you, period.
No special requirements.
Who can I contact if I have more questions about this workshop?
If you have any additional questions, please contact the Sercante training team at [email protected] or via our contact us form. We’ll be happy to help!
What if I do not have access to an org?
You will not need access to an org during the course. Just bring your willingness to learn and your desire to engage with your instructors and fellow trailblazers.
Maximize your impact with Marketing Cloud Growth training
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Data is at the heart of everything you do. It fuels your insights to provide more personalized experiences for your audience and your ability to effectively measure campaign performance and make data driven decisions.
However, with data being captured across so many different sources and living in disparate systems, your data is trapped — and that’s where Salesforce Data Cloud can help – quite simply and effectively, once you’ve got a better foundational understanding of what this powerful platform can do.
This workshop is intended to provide just that, a training to empower marketers for digital transformation and Data Cloud. Join us for this three-hour Data Cloud deep dive and walk away understanding:
- The value that Data Cloud brings and how to communicate this to stakeholders
- Essential Data Cloud terminology and fundamental concepts
- A common language you can use to help drive digital transformation across the organization alongside your partners in IT and beyond
- Practical steps to prepare your data for Data Cloud implementation and utilization
- Strategies and best practices for getting the most value out of the no cost edition
Get access to the session recording and training deck at the end of the course to continue learning and keep up the momentum.
This workshop is intended for: Marketers on the Salesforce Platform who are looking to expand their knowledge of Data Cloud.
Note: We offer discounts to non-profits and educational institutions as well as for returning students and Sercante clients. Please get in touch with us for the next steps.
Have questions first? Ping us at [email protected]
Course Info
- Data Cloud 101: Key Terminology
- Strategies for Maximizing the No Cost Edition
- Data Readiness Assessment Walkthrough
- Practical Steps for Preparing Your Data
- Critical Considerations for Successful Deployment
- Gaining Organizational Buy-in
- The Next Steps for Marketers
If you are a marketer, digital strategist, or business owner on the Salesforce platform with a desire to learn more about how to bring the power of Data Cloud and AI to fuel your efforts and customer experiences, then this course is for you, period.
No special requirements.
Future dates for this workshop are to be determined.
Sounds great! I’m in!
We can’t wait to see you there. All you need to do now is make sure you meet the course requirements and fill out this form.
Have questions first? Ping us at [email protected].
This course helped me understand many different features within Account Engagement (Pardot). I think it was especially helpful for differentiating between automation types.”
Course outline
- Data Cloud 101: Key Terminology
- Strategies for Maximizing the No Cost Edition
- Data Readiness Assessment Walkthrough
- Practical Steps for Preparing Your Data
- Critical Considerations for Successful Deployment
- Gaining Organizational Buy-in
- The Next Steps for Marketers
Q&A Time: Getting started with bootcamp training
You’re probably wondering these things about Salesforce training. So here you go.
How much does this bootcamp cost?
Seats for this workshop start at $450 USD per seat unless otherwise stated on this page due to a special promotion. We offer special pricing to nonprofits and educational institutions, as well as for returning students and Sercante clients.
If you’re looking for group training or more tailored training, please review our private training page.
What is the duration of this bootcamp?
This is an instructor-led three-hour workshop with Salesforce-certified experts. Expect to receive valuable insights from real-life use case examples, practical steps to bring back to your organization, and the opportunity to engage in group discussions, and Q&A.
Is there a prerequisite for enrolling in this bootcamp?
As stated above, if you are a marketer, digital strategist, or business owner on the Salesforce platform with a desire to learn more about how to bring the power of Data Cloud and AI into your campaigns and customer experiences then this course is for you, period.
No special requirements.
Do you offer support outside of this bootcamp?
If you have any additional questions, please contact the Sercante training team at [email protected] or via our contact us form. We’ll be happy to help!
Who can I contact if I have more questions about this bootcamp?
If you have any additional questions, please contact the Sercante training team at [email protected] or via our contact us form. We’ll be happy to help!
