The brains behind the screen

Aaron is the Marketing Analytics Program Manager at Sercante, with a focus in Salesforce Marketing Cloud Intelligence (previously known as Datorama). Prior to Sercante, Aaron was at Salesforce, where he spent five years working with Marketing Cloud Intelligence in the customer success organization as a success architect. For the last two years of his time at Salesforce, he led a team of success architects covering a broad range of clients and industries. Aaron got his MBA with a focus in data analytics, as well as his undergraduate degree with a focus in Marketing, in his home state of Texas before moving to New York ten years ago. Aaron enjoys a good puzzle and loves nothing more in his professional life than helping people to understand and solve complex problems in Marketing Cloud Intelligence.

Andrea Tarrell is the CEO & Founder of Sercante, as well as a 17X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughters, Arla and Brisa. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

Brooke Pepin is a Director of Delivery at Sercante, and she leads the nonprofit-focused team. She’s ‘all in’ on the nonprofit space and has the experience to back that up. Brooke is a Salesforce-certified Nonprofit Cloud Consultant as well as Business Analyst. She has led multiple implementations of NPSP from legacy system migrations.

Cara is the CRM Analytics program manager at Sercante, with a focus on B2B Marketing Analytics and CRM Analytics. Cara is a 6x Salesforce-certified data nerd who is passionate about all things Analytics and Einstein. Prior to joining Sercante, Cara worked at Salesforce as a Pardot Success Architect delivering cross-cloud engagements and creating customized solutions and positive outcomes for her customers. Cara is passionate about making B2B data analysis easy for any marketer.

When she isn't delivering the world's worst dad jokes, you can find her reading or crocheting with a nice glass of red wine, binging the latest Netflix show, or spending time with her husband and two cats. Cara loves helping companies become obsessed with their marketing data and growing into their data nerds.

Courtney Cerniglia is a Director of Delivery at Sercante. With a background in marketing operations with manufacturers and having earned a BA in Business Administration from the University of Wisconsin-Stevens Point, she focuses her career on empowering clients to embrace technology to scale their businesses and delight their customers.

Courtney’s experience spans across the Salesforce platform, currently, she has 8 Salesforce certifications under her belt, including Sales Cloud Consultant and Account Engagement Consultant. Her expertise and joy lie in helping clients cultivate effective lead generation and pipeline management strategies that unite sales and marketing teams.

Erin Duncan is the Account Engagement Product Director at Sercante. Erin is 5x Salesforce certified (holding 3 additional Salesforce accreditations) and has 12+ years of experience as a Salesforce and Account Engagement Admin. She is the leader of the Atlanta B2B Marketers User Group, the leader of the “Pardashian” Account Engagement (Pardot) Slack group, and a Salesforce Marketing Champion.

Heather Rinke is the Salesforce Product Director at Sercante. Before joining Sercante, Heather wore many hats, including project manager, technical writer, and technical support, as well as holding digital marketing, marketing, and sales operations roles.

At Sercante, Heather keeps the team on top of Salesforce platform updates and best practices to help clients achieve the maximum value from their technology investment. Today, Heather holds 15 Salesforce certifications and Partner Accredited Professional Designations. Her motivation is to deliver kick-ass solutions for clients and to support her team at Sercante as they learn and grow in the Salesforce ecosystem.

When she’s not working, you’ll find Heather cuddling with her branch managers, on a yoga mat, or ramping up her pottery skills.

Jesse is the VP of Client Development at Sercante. He brings over a decade of successful first- and second-line sales leadership experience across CRM and Martech products with him to Sercante.

Joanna Rotter started her marketing career doing content and product marketing for tech startups. She joined Sercante in 2019 and is 3x Salesforce certified. Fun fact: Joanna has a master's degree in English literature and loves writing, editing, and nerding out about novels.

Kara Bennett brings over 10 years of marketing and project management experience to her role as a Director of Delivery with Sercante. In 2017, she discovered her passion for marketing technology and automation after being hired into an in-progress implementation of Pardot and Salesforce. She dove into learning and quickly became the Pardot administrator and in-house expert. At Sercante, Kara supports clients by bringing clarity and creative solutions to complex problems. She's always looking for ways to leverage automations to make clients' lives easier. Outside of work, Kara loves spending time outside exploring parks and trails with her husband.

Kelley Nunn is based in Wilmington, Delaware, and is currently the Director of Delivery Operations at Sercante. At Sercante, Kelley partners with marketing & sales leaders to translate their business objectives into technology results that drive revenue.

Kelley is most in her element when she's using her scientific background to solve complex problems, analyze and interpret data, and design effective processes. Outside of work, Kelley is an avid naturalist who spends most of her time traveling, kayaking, and gardening.

Kirsten is the VP of Technology at Sercante. With over 15+ years of experience working in the digital marketing industry, she's passionate about helping organizations (both B2B and B2C, alike) go from good to great, including Fortune 500 brands such as CVS Pharmacy and Delta Airlines.

When she’s not working, you’ll find her supporting Atlanta local sports teams, Atlanta United and Hawks, or on the soccer pitch playing the best game in the world!

Mike Creuzer is one of the Account Engagement marketing experts at Sercante, focusing on the “hard” bits of Account Engagement and Salesforce.

He bends Account Engagement to his will and integrates it with other tools. He connects the massive marcom stack together in useful ways. He is a chronic tinkerer and fixer and blends all the hobbies together.

Molly DeMartino is the VP of Delivery Operations at Sercante. Her experience spans over two decades in human resources, talent management, and operations.

Nick Kanthadai is a 3x Salesforce certified Director of Delivery at Sercante. With a background in leading and managing technical SaaS project implementations, Nick manages a team of Marketing Cloud automation strategists that support clients in building & maintaining their Salesforce Marketing Cloud instances. When he's not working, you'll find him out at the local Northern Virginia golf courses or trying out the latest restaurants in DC.

Ryan Hill is a Director of Delivery at Sercante. Based in the UK, he brings over a decade of experience in the marketing technology space. He specializes in project management for complex and large-scale initiatives.

Sara Hernandez is a Director of Delivery at Sercante. Currently, she has 4 Salesforce certifications including Salesforce Admin and Marketing Cloud Account Engagement Consultant. Before joining Sercante, Sara supported customer lifecycle marketing efforts and sales enablement in the manufacturing and tech industries.

When Sara is not working, you can find her binge-watching reality TV or playing with her two kids. Her favorite foods are anything takeout, candy, and tacos.

Sarah Kloth is in charge of leading Sercante’s marketing department to ensure strategic marketing initiatives are aligned with company growth plans across all brands.

Sarah’s time in the Salesforce and Account Engagement world has been at an agency level working with a breadth of industries but focused on industrial / manufacturing to help clients attribute digital marketing efforts back to real ROI. Today, Sarah continues to develop a method for connecting the right businesses with the right customers through strategy, technology, and execution.