From boutique shop to global partner.
Ancient Salesforce mythology says the Pardot name came from simple beginnings. Co-founders Adam Blitzer and David Cummings sat down with Google Translate and plugged in the phrase “to market” in every language until they found one they liked and that had an available domain. They landed on Pardot, which is Latvian.
Googling relentlessly until you find inspiration? Now that’s a creative process we can get behind.
Our founder, Andrea Tarrell, was negotiating the terms of her first big project, which was a Pardot project, late on a Friday afternoon. After coming to an agreement, they said: “Okay great. Please give us your EIN and LLC name by the end of the day.” Andrea stopped in her tracks. She needed to name this new venture — and fast.
That’s when the espresso-infused Googling began. She followed Blitzer and Cummings’ lead and plugged a word into Google Translate. The word she chose was ‘seeking.’
The reason why seeking fit the bill: there are so many companies who buy technology and feel stuck. They see the vision of what marketing automation can do for their business, and they’ve fallen in love with a different version of their future.
But the distance between “what is” to “what could be” seems enormous. Companies come to Sercante searching for a way to bridge that gap.
The first translation for “seeking” with that stickiness… that je ne sais quois… that roll off your tongue thing… was in Esperanto. And that’s why we’re Sercante.
TLDR: Sercante means seeking in Esperanto.
Sharing means we all grow, and believing in abundance is a self-fulfilling prophecy.
Boldly going where nobody has been — it’s a walk in the park to us.
Expect smiling faces ready to lead all those Monday morning meetings.
Simple doesn’t mean easy. It means we find the clearest path every time.
The ball is always in our court — even when it’s not.
Salesforce Certifications
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Projects completed
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Inc. 5000 names Sercante to fastest growing companies list
Salesforce announces Marketing Cloud Growth & Advanced Edition and Agentforce
Sercante participates in the Marketing Cloud on Core Pilot
Sercante joins Trilliad as the technology services arm of the Growth Services Provider
Sercante adds Agentforce & AI Services to their offerings
EY selects Andrea Tarrell for Entrepreneurial Winning Women Class of 2023
Salesforce selects Andrea Tarrell for MVP Hall of Fame
Sercante hosts An Intergalactic Night party at Dreamforce
Jenna Molby joins The Spot
Sercante earns Salesforce Partner Innovation Award in Retail category
Andrea Tarrell joins Marketing Cloud Advisory Board
ParDreamin’ name changes to MarDreamin’
Inc. 5000 names Sercante to fastest growing companies list
The Spot gets a new name and a multi-cloud focus
Salesforce recognizes us as first Pardot PDO
Salesforce Ventures awards us with SI Trailblazer funding
ParDreamin’ launches as first Pardot-focused event
Salesforce names us as Gold Partner
First Sercante Labs product goes live on the Salesforce AppExchange
Salesforce grants us Education & Nonprofit Cloud Navigator status
Sercante completes Salesforce Accelerate Build Incubator program
Salesforce names us as a Silver Partner
We make a splash at Into The Blue during Dreamforce 2019
Our first training courses launch
First Canada-based employee joins team
Our dragon mascot hatches
First UK-based employee joins team
We publish Why Marketing Automation Admins Drink: An Adult Coloring Book
First full-time employees join Sercante
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