Welcome to the 1st annual MarTech for Higher Ed seminar!
Below you’ll find all pre-recorded content.
To watch a session:
- Click the More Info
- Confirm your email address if you’re pre-registered, or fill in the form with your information to join
- Click on the “Watch recording” to access the pre-recorded video.
Our "Talk with the Experts" section features our event sponsors. You can learn more about each by clicking on the “+” to expand their section.
If you have any questions about the seminar, email us at highered@sercante.com
Connect with us on Social Media- use #martechforhighered in your post.
Adapting to the New Virtual Reality
Look out - virtual learning has become the new normal. How might this affect higher education well past the COVID pandemic? A new virtual reality has hit the hallowed halls of higher education, whether they like it or not. Now more than ever, personalized digital experiences are important for schools to make a connection with students. Corey Snow will talk about what he’s seen in the past two months in his leadership role at Salesforce.org, as well as the potential for change to come.
Using Chatbots to Help Schools and Students Alike
If the terms “chatbot” and “playbook” aren’t on your radar, click on this session and find out what conversational marketing means to higher ed.
Advancement on the Salesforce Platform
Often, the hardest gift to secure is the Donor’s second gift. See how to automate your marketing with integrating gift processing to help grow your Active Donor base.
Equipped and Engaged: Building an Online Learning Community
From distractions to distance, we’re all dealing with the challenges of online learning. But you can use your own digital tools to keep students and teachers alike engaged.
Automation for the Win: Extending the Engagement Studio
Level up your recruiting and admissions game with Pardot and Salesforce!
