Account-Based Marketing is a common strategy for marketing teams, but how do Sales teams leverage this intel? What benefits does ABM allow for Sales? And what role does Sales play in enacting the ABM motion? Join us to learn more about how our B2B marketing automation solution, Account Engagement (formerly known as Pardot) can enhance the sales & customer experience, as well as arm the Sales team with additional insights to create more personalized, 1:1 customer experiences.

Join Salesforce & Sercante to learn how Account Based Marketing enhances sales and customer experience with personalized strategies and insights.

In this webinar, we will cover:

• Challenges aligning with sales & marketing
• How-to leverage the right tools
• Showcase of solutions
• Q & A

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