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Native Salesforce Campaign Influence reporting, coupled with some fancy out-of-the-box influence models (first touch, last touch and even distribution), promises to be a gateway for marketing to see the actual revenue impact that their campaigns have. The problem is that a lot of us just don’t know where to start, or could use a little inspiration.
Enter the Campaign Influence Starter Pack from Sercante.
The starter pack includes reports showing marketing influenced closed won opportunities as well as data about deals in the pipeline. Easily be able to understand marketing’s impact on revenue to prioritize your budget on top-performing campaigns.
Use the starter pack as inspiration to add your own filters and customizations, so you can get answers to your unique questions and feel confident with data-driven decision-making.
